Marketing Suite

Accelerate lead generation & nurture current leads more effectively.

Marketing Suite

Our marketing services help your clients scale and manage their lead generation activities in addition to helping them nurture and engage leads more effectively.

Traction AI’s Marketing Suite gives you:

Category

Services

Description

Setup and Implementation

Map Configuration & Implementation


Setup and configuration of best demonstrated practices for a Marketing Automation Platform (MAP) system.

MAP Setup Includes:


• Establish workflows based on predefined criteria to track lead status and maturation (e.g. facilitate MQL to SQL conversions, lead assignment rules etc.).


• Define key marketing channels, integrate relevant digital channels into MAP & CRM.


• Integrate website tracking for digital lead attribution.


• Develop and deploy lead capture forms and landing pages.


• Create key marketing templates for email, landing pages.



Campaign Management

Campaign Planning


Support Marketing team members in scheduling and targeting content to ensure seamless, effective, and coordinated campaign execution.


Campaign Management

Content Optimization and A/B Testing


Configure A/B Testing for campaign content (emails, landing pages, progressive lead forms etc.) to inform what content strategies result in higher performance and conversion rates. Support integrating these learnings into future marketing initiatives.


Campaign Management

Campaign Analytics


Analyze campaign effectiveness based on engagement generated, new leads sourced, lead quality, opportunities created from leads, and converted revenue.


Lead Attribution

Lead Capture & Attribution


Deploy and maintain lead capture mechanisms (Forms, Landing Pages, manual submission tools etc.), ensure good data is entered into CRM, and attribute leads to the correct marketing channels and campaigns.


Lead Attribution

Conversion Analytics


Analyze and benchmark marketing channels and campaigns based on number of leads, lead quality, lead conversion, and converted revenue.


Lead Management

Define Buyer Personas


Define criteria for ideal buyer profile with support from company's sales & marketing departments. Implement Personas in MAP and CRM systems.


Lead Management

Lead Scoring


Develop and maintain lead scoring methodology using various behavior, demographic, and Persona attributes (BANT, etc.)


Lead Management

Lead Segmentation


Determine and maintain appropriate lead segmentation strategy for the company based on geographic, demographic, behavioral, and psychographic criteria.

Enables detailed targeting of ongoing marketing efforts, such as newsletters and lead nurture drip campaigns, as well as episodic marketing campaigns.


Lead Management

Lead Assignment


Set up and maintain lead assignment rules for sales team members based on company directed criteria. Examples include assignment by region, industry, Buyer Persona, or custom behavioral attributes.


Lead Management

Contact Lifecycle Management


Define and deploy automation rules that govern how contacts "progress" through the marketing funnel and when they reach "sales readiness". Lifecycle management determines when leads require additional nurturing from marketing and when they are ready to be assigned to the sales team.


Data Hygiene

Contact Hygiene


Ensure Key Contact properties are filled, updated, and accurate. (e.g. Buyer Personas applied, Buying Role added, etc.). Periodically clean and archive Unqualified contacts.


Data Hygiene

Contact List Freshness Management


Maintain up-to-date, accurate contact lists to facilitate targeted audience messaging for all marketing efforts, resulting in higher engagement.


Lead Nurturing

Lead Nurturing Framework


Design, launch, and maintain a comprehensive lead nurturing framework delivering "drip campaigns" of ongoing messaging and materials. Messaging cadence and type of content changeable based on lead behavior (e.g. engaging with a specific type of content, no engagement over several months, etc.).


Lead Nurturing

Content Management


Manage and update Nurture streams with latest, most relevant/engaging content from the marketing team.


Training

Marketing Process, Systems, and Dashboards Training


Training for Executive Leadership, Functional Area lead, and Team members on Marketing process and how to use each system to enable these processes. Traction AI dashboards will also be included within this training. Ongoing training for new hires and learning reinforcement also included.


ROI Reporting

Campaign ROI


Integrate campaign marketing costs to enable ROI analysis on a campaign-by-campaign basis.


(NOTE: Requires subscription to Traction AI's Finance Operations Package)


ROI Reporting

Customer Acquisition Cost (CAC) &
Customer Lifetime
Value (CLTV) Analytics


Integrate selling cost, selling price gross margin and average subscription term into comprehensive marketing ROI analysis.


(NOTE: Requires subscription to Traction AI's Finance Operations Package)


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