As a company leans into its go-to-market efforts, lead volume tends to increase substantially. Increased online presence, ad spend, and brand awareness all yield higher lead volume. And as the scale of leads increases, so does the number of poor fit leads. Where before the marketing team could review and vet leads manually, that's not possible as the company continues to scale. Companies that fail to scale their lead vetting processes often experience decreased lead to deal conversion rates and increased sales cycle time – not to mention the time wasted by the SDR and sales team members who engaged with these leads. Growth companies can solve this problem by deploying an effective lead scoring framework.