Case Study

Picwell

Results
Picwell generated 54% of all new business through its marketing campaigns within first year of deployment, doubling its logos year/year.
Quote
“We couldn’t be doing the great work we’re doing to nurture new leads and measure the ROI of our marketing campaigns without Traction AI.”
Stormy Mayersky, Director of Marketing
Solution
Traction AI implemented a comprehensive, automated lead scoring and attribution framework to track where each deal and customer was sourced.
Challenge
Picwell needed to launch a lead generation strategy, but lacked lead scoring and an attribution framework to measure ROI and inform decision making.
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