Picwell generated 54% of all new business through its marketing campaigns within first year of deployment, doubling its logos year/year.
“We couldn’t be doing the great work we’re doing to nurture new leads and measure the ROI of our marketing campaigns without Traction AI.”
Stormy Mayersky, Director of Marketing
Traction AI implemented a comprehensive, automated lead scoring and attribution framework to track where each deal and customer was sourced.
Picwell needed to launch a lead generation strategy, but lacked lead scoring and an attribution framework to measure ROI and inform decision making.
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