Evolve Security was struggling to build its top of funnel pipeline. While the marketing team was generating many leads, they were experiencing poor lead conversion rates. Traction AI quickly determined this challenge was caused by fragmented sales systems and non-standardized prospecting process.
Evolve Security was struggling to build its top of funnel pipeline. While the marketing team was generating many leads, they were experiencing poor lead conversion rates. Traction AI quickly determined this challenge was caused by fragmented sales systems and non-standardized prospecting process.
Traction AI expertly deployed HubSpot’s Ops Hub to integrate Evolve Security’s ZoomInfo, HubSpot, Outreach.io, and Orum applications. We partnered with Evolve's sales team to define their ideal customer profile (ICP) and buyer personas and programmatically synced ICP leads into industry specific sequences with highly personalized, targeted messages.
Evolve saw a 12% higher prospecting volume per sales representative, a 54% increase in new deals closed, and an 81% increase in qualified pipeline in Q1 of 2024 compared to Q1 2023.
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