Case Study

Evolve Security

Results
Evolve can now effectively nurture its various customer segments to help generate higher awareness, consideration and intent to purchase
Quote
"Having access to systems experts who can help us realize our strategic needs is a dream come true."
Nina Kuhlman, Director of Marketing
Solution
Traction Al developed comprehensive audience segmentation strategy that allowed Evolve to message each customer cohort.
Challenge
Evolve couldn't manage its messaging strategy to effectively engage customers across multiple business lines.
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