Boodle’s sales team had poor conversion rates with their outbound calling. While calling is usually effective to engage NFPs, boodle saw low connection rates because they were calling prospects at the wrong times. The ultimate culprit was “spotty” and/or missing data across properties including “City, State, and Time Zone”.
Boodle’s sales team had poor conversion rates with their outbound calling. While calling is usually effective to engage NFPs, boodle saw low connection rates because they were calling prospects at the wrong times. The ultimate culprit was “spotty” and/or missing data across properties including “City, State, and Time Zone”.
Traction AI used a combination of phone number area codes and “location signals” to append the data records with the correct time zone to contact records. We were also able to suppress contact data records that included international phone numbers that had been negatively impacting sales rep efficiency. We then partnered with the sales team to” batch” their prospect calls to occur when pick-ups were most likely.
BoodleAI saw an 8% increase in its connection rate for calls when reps engaged prospects based on their time zone, greatly increasing top of funnel conversion rates. With an average of 56 outbound prospecting calls per business day, the increased connection rate yielded 1,120 more connections with leads per sales rep per year.
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